The client

Skins

The project

In May 2024, Skins Cosmetics rebranded as ‘Skins,’ marking a shift away from the word "Cosmetics" and embracing a broader, more holistic identity. This change inspired the direction for our campaign, where we used our brand story—an ode to the skin—as its foundation. The campaign highlights body language, shapes, and contours, playing with poses and postures to convey both vulnerability and strength through body lines and eye contact.

To further translate our visual identity, we collaborated with photographer Michael Oliver Love. His aesthetic and frequent focus on skin have been integral to the Skins brandbook since its inception. His artistic vision and imagery perfectly align with the essence of this campaign.